How To Get Your First 100 Email Subscribers
/I am so excited to share tips on how to grow your first 100 email subscribers. You all know I am an open book and hope that these tips and ideas might inspire you to try something new inside of your business!
UP YOUR FREE CONTENT CREATION GAME
Let’s be real: getting someone to hand over their email address is no easy thing. It might be time to step up your game in terms of the free content you produce to grow your email list. Get creative and step out of what’s been comfortable and try something fresh. I don’t want you to misinterpret this advice and think I am telling you to create some really complex in depth training or that you have to give everything away to grow your email list. It’s much more important to tune in to exactly what your target audience wants from you and this is often something really simple.
Some of my best opt-ins have simply been editing presets, masterclasses or a template to fill out. I want you to take a fresh look at your freebies and try something new. Test it out, see if your audience responds and then re-evaluate again. Because here’s the thing: I want you to land on fewer freebies that do really well and focus more on promoting those things instead of constantly creating more, more, more.
USE A QUIZ TO BUILD YOUR LIST
One way I’ve created fresh freebies in my business that was new this year was to create an online quiz. This has been wildly successful (and so much fun) in terms of attracting new people to my list in a fun way. It’s funny because I bet a lot of you who took it may not have thought of this as a freebie you were signing up for. We guided you through a series of questions related to a topic and then your results are emailed to you.
If you’re thinking about doing something similar, we love the company Interact for creating the quiz, I’d also suggest hiring a copywriter (and there are copywriters that specialize specifically in quizzes) and thinking through how you’re going to use the answers to the questions to serve your audience going forward.
POP-UP STRATEGY
Speaking of fresh ways to get your freebies in front of your audience, one of the best ways we’ve done this is by elevating our pop-up strategy. What is a pop-up? I’m sure you’ve experienced them once or twice. Every time I talk about this idea, I’m met with a lot of resistance and trust me — I get it. They seem annoying, disruptive to the user experience and just a headache overall. But I’d challenge you to think about this in a new way. Think about it as a way to deliver the exact piece of content the person visiting your site would benefit from. We’ve got approximately 20 or so really strong freebies in my business that have proven to do well and like I said before, I’ve been focused on getting that content in front of more people.
So as an example, let’s say I write a blog post focused on strategies for using Instagram in your business and then my very popular freebie titled “My 5 must have insta apps” pops up, that person is much more likely to click through and download it because it’s something that is valuable and aligned with a topic they clicked through to read about.
PERKS FOR SUBSCRIBERS
Lastly, treat your email subscribers like insiders! Another thing we did this year was to really treat our email subscribers like VIPs. They’re the first to know anything new in the business, they get content that you can’t find anywhere else, they get exclusive offerings and sales, they get encouragement you can’t find anywhere else and they really feel like they are my friend. I want you to treat your email subscribers like gold, value them and let them know how much they mean to you.
So there you have it, just a few of the updates to our email marketing strategies over the last 12 months that have given us some really big results. I’ll keep you updated as we go throughout 2020 on new ways to grow your email list. What are some ways you’ve grow your subscriber list?